XRP price drops to $1.08 as ETF outflows and whale demand fade

XRP traded at $1.08 on July 13 after losing 1.09% over 24 hours and 5.48% across seven days. 

The token moved between $1.07 and $1.10, while trading volume reached about $836 million. Its market value stood near $67.36 billion, keeping the token sixth among cryptocurrencies by market capitalization. The latest decline pushed the asset toward its lowest price in ten days after buyers failed to hold the rebound above $1.10.

The price had recovered from an early July low near $1.01 and briefly challenged resistance around $1.20. Sellers rejected that move, and XRP returned to a narrow range between roughly $1.09 and $1.12. 

Renewed tension between the United States and Iran then weighed on risk assets and helped push XRP below the lower end of that range. The token now sits close to the psychological $1 level, which traders have defended several times since June.

The broader crypto market weakened as Bitcoin slipped below $63,000 and Ether traded near $1,785. That backdrop matters because XRP has followed broader risk sentiment during recent selloffs. A stronger market rebound could support the token, while renewed pressure across assets may keep buyers cautious near current levels.

XRP whale transactions fall sharply

Large transactions on the XRP Ledger have dropped sharply. Crypto analyst Ali Martinez said the number of transfers worth more than $1 million fell from 70 over the previous week to only two on July 13. 

He described whale activity as “cooled significantly.” The data points to less participation from large holders, but it does not show whether whales stopped buying, moved activity off-chain, or split transfers into smaller amounts.

Lower whale activity can reduce buying support during a weak market, especially when daily trading volume also remains limited. It can also reduce large sell orders, so the metric does not carry one fixed meaning. 

As previously reported, XRP exchange balances have fallen to a seven-year low while spot funds and private wallets absorbed supply. That decline has not lifted the price because market demand has remained too weak to overcome the broader downtrend.

ETF inflow streak comes to an end

Fund flows have also turned less supportive. XRP investment products recorded more than $7 million in net withdrawals last week, ending nine straight weeks of inflows. The reversal followed a period when XRP funds attracted capital even as Bitcoin and Ethereum products faced withdrawals. 

Earlier demand helped regulated XRP funds build a large position, but one negative week shows that institutional interest can change when market conditions weaken.

XRP ETFs had absorbed close to one billion tokens while exchange reserves dropped by about half. The supply shift created a tighter tradable float, yet XRP continued to fall. 

The difference between fund accumulation and price performance shows that ETF demand alone has not controlled the market. Traders now need to see whether outflows continue or whether the latest red week becomes a brief interruption in the longer inflow trend.

Technical indicators keep $1 support in focus

The Bollinger Bands place XRP in the lower half of its recent trading range. Price sits slightly below the middle band near $1.0879, while the upper band stands around $1.1619 and the lower band near $1.0140. 

Holding above the lower band keeps the token away from a deeper breakdown. A move above the middle band and the $1.09 to $1.10 area would give buyers an early recovery signal.

The Aroon Oscillator remains positive near 21.43, showing that some recent upward pressure still exists. However, the reading has weakened, which points to fading rebound momentum. 

Analyst Grega Horvat said the token was approaching support near $1 and identified $0.95 as another level on the four-hour chart. His statement that “trend is down until it is not” reflects a technical view, not a confirmed price path.

The main short-term battle now sits between support near $1.01 and resistance around $1.10. A close below the lower Bollinger Band could bring $1 and $0.95 back into focus. Horvat also listed $0.60, $0.40 and $0.10 as deeper levels if $0.90 fails, but those targets remain speculative and require a much larger decline from the current price.

A recovery above $1.10 would improve the short-term structure and could open a move toward the upper Bollinger Band near $1.16. XRP would then need to clear the earlier resistance around $1.20 before buyers could claim stronger control. 

EGRAG Crypto has argued that the token needs a bounce toward the 50-period moving average near $1.60 before a longer rally can restart. That scenario remains unconfirmed. For now, price action, ETF flows, whale activity and the $1 support zone will guide the next move.